How to Optimise Images for Your Blog

As each day goes on and I spend my time improving this blog, I always think, ‘How or where can I improve?’ There are so many areas of your blog that you can improve, not because you’ve done a poor job, but because there are ways of fully optimising your space to make it perform and rank better. We all want that, don’t we? That’s why I’m going to start with one way to improve your blog and that’s how to optimise images.

I’m going to talk you through the most simplest ways of optimising your images alone. Other than the hundreds of words published in each post, the photography on this blog is equally as important as quality content. Since getting a new blog makeover, my site has become very visual – especially on the homepage. Therefore, ensuring you optimise images you upload from the get-go, helps to make the blog run a little better.

 

Descriptive file names

When you import images from your camera, typically you’ll get an ugly slug of letters and numbers as your file name: i.e. 15487_F1.jpeg – eurgh.  If you then save that file name as it is, then upload onto the world wide web, Google is going to take one look at it and go, ‘What the fudge is that?’ You should be naming your image files in a way that describes them, as well as the content that’s in the post they are being used for: i.e. optimise-blog-photography.jpeg – this will give Google a clear indication of what the image is all about.

Side note: don’t go overboard. This isn’t an impressive post title we’re trying to create here, it’s still just a file name. Don’t go stuffing it with keywords thinking this will help you, and ideally don’t have more than 5 words.

Rock that alt tag, girl!

Don’t know what an alt tag is? That doesn’t matter, because now you will. The alt tag is the ‘text alternative’ to an image you upload. If someone clicks through to your blog and an image struggles to load for whatever reason, the alt tag you submitted for said image will be displayed instead. This gives users some vague knowledge of what the image would’ve been, so long as you optimise the alt tag correctly. Alt tags should be descriptive and keyword-rich. hell yeah! Again, make sure the text is relevant to the image and content in the post.

Size does matter

Have you ever visited a site, waited a couple seconds and the bloody thing still hasn’t finished fully loading? Yeah, that’s annoying. One of the factors to this is the size of the images displayed on said site/blog. Decreasing the file size of your image will help reduce the page load speed, which then makes for a happy site and a happy visitor.

Be aware that when you reduce the file size, to be sure to check the quality of the image on the site again as this can reduce it from time to time. You don’t need the likes of Photoshop to be able to do this, simply head on over to free photo editing sites to get the job done!

 

Have you seen my recent photography tip posts?

Improve your blog’s photography with my tips on how to find free backdrops for photos and also fun props for photos too!

 

 

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  • Hannah Latoya Bond

    Thanks for the tips. I had no idea about the image naming, i will definately start giving my photos good names from now on x

    • As a photography graduate, I could never be bothered to name every photo as I took 1000’s for each project! But once I started setting this blog up, I realised it was a good practice to continue with!

      Kayleigh x

  • Healthy & Psyched

    Brilliant post! I never knew that’s what the alt tag was for- I just wrote random key words in there!

    • Well you were somewhat on the right lines in terms of the keywords! But making it relevant to the post’s content is the important part! 🙂

      Kayleigh x

  • Donna

    This was so useful! I always thought Alt tags were there to brand-back your site and not to describe the image! ?

    • It’s something I also didn’t know instantly, but wasn’t until I started working in marketing just over 2 years ago that I learned all this stuff!
      Kayleigh x

  • When ever I get a new photo I want to use on my blog I pop on resize it (you’re right there’s nothing worse than a slow loading page) and I always change the title of the image as well x

    • It’s a good routine to follow! Slow pages are sooo annoying!
      Kayleigh x

  • Ickle Pickle

    Great reminders thank you. I do all of these anyway but it is good to share. Kaz x

  • Harriet @ Toby&Roo

    Really good tips – images can be such a ballache I think!

  • Naomi JC

    I’m having trouble uploading my photos sometimes as they’re high quality big files but I can’t help that, that sounds just the camera they’re taken on!

  • This is a great post! I had no idea about the picture file name so I will change it from now on! X

  • Great tips, photographs are always so important, especially on blogs.