We all look at our blogs and want more, don’t we? On the daily I am trying to think of other ways I can improve my blog’s online presence, generate more traffic and gain a dedicated readership. One step at a time though, today I want to share with you some simple SEO tips to improve your blog. You heard me – simple.
What is SEO?
SEO stands for Search Engine Optimisation. Now that’s out the way, here’s what it’s all about: SEO is all about the organic traffic (not paid) and getting your blog showing up in search results – and high search results too. That’s the big daddy. There are a vast number of SEO strategies out there for you to implement on to your blog, which is why some of us may find it confusing and not quite know where to begin. So, here are some simple steps to get you started:
When you search something in a search engine of your choice, the bold headline that catches your attention is the Title Tag. Therefore, this is a crucial element for SEO purposes but also for when you’re social sharing. The title tag is one of the first things that users are going to see when you appear in search results, so if you’ve not optimised your title tag to be relevant, catchy and to contain your keywords, well, now’s the time to start editing ALL your posts. Here’s a heads up; Google will display around the first 60 characters of your title tag – if it’s any longer than that, it’ll be cut off like so: ‘Title Tag…’ – which isn’t as catchy as ones which displays the whole title tag.
Simply put, meta descriptions are a brief and concise explanation of said web page or post. Use this space to your advantage as an extension to your title tag, to explain what exactly is on the post/page, to entice readers to click through. These will be displayed under the title tag in search engines. Ideally you should keep meta descriptions between 150 – 160 characters long.
I’ve done a post explaining how to optimise your images which will talk you through the steps to follow in more detail. But briefly put, you should be optimising your images with the steps explained in the post to help Google read your site better and understand what your content is all about.
Responsive Template (i.e. mobile friendly)
You don’t need to be a Web Design Guru to ensure your blog is responsive, as it’s so easy to find WordPress Themes and Blogger Templates that are already responsive and good to go the moment you upload them. But, what does responsive mean? A responsive web design means that a web page you view on a desktop can easily be viewed on smaller devices; laptop, tablets and smartphones. The page will adapt to your screen size, making navigation simple and content easy to read.
Quality Content & Rich in Keywords
When it comes to content, it’s recommended that you should be writing a minimum of 300+ words in order for a post/web page to be picked up by Google. In addition to 300+ words, you should be filling this content with quality keywords that are relevant to what you’re talking about. However, don’t go overboard here.
Yoast SEO Plugin
The last of my simple SEO tips only applies to those using WordPress, but the Yoast SEO plugin is one of the first you should be installing. It groups together all your SEO essentials you should be filling in; keywords, title tag and meta description and even provides an optional ‘traffic light system’ to let you know where you could improve on your SEO. Since moving from Blogger to WordPress after my blog redesign, I’ve noticed how much my rankings have improved – even after just a matter of days of a post going live. A particular success being my 13 Annoying Blogger Habits which currently sits 4th on the first page.
Share your simple SEO tips in the comments below!